Event Year 2021

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E-Business Innovation: Extraordinary

TAR UC Students are Going to Stand Out in Online Business

Date: 5 March 2021

Time: 7.30 pm to 10 pm

Venue: Google Meet

“E-Business Innovation: Extraordinary” was the second talk in the E-Business Innovation Online Series held by the Marketing and Management Society of TARUC Penang Branch Campus. The talk was conducted on 5 March 2021 (Friday). The speaker, Mr Alen Yeoh Che Wei, shared valuable tips on how to stand out in online business.

On the day of the event, about 125 participants joined the talk via Google Meet at 7.30 pm. The engaging two-hour session explored the following topics:

(1)        Online platforms that can be utilized for online business

Facebook business page


Facebook marketplace

The other marketplaces such as Shopee, Lazada and Zalora

(2)        Social media branding strategies that can be used to capture the target audience

Connect with influencers

Be consistent in messaging

Have a signature style

Be consistent with one’s topics

Post regularly

(3)        Ways to create a winning social media strategy

(4)       Ways to get more engagement and traffic

Participants were delighted to learn useful knowledge on how to build an outstanding online business. Those who desired to start their online business grabbed the opportunity during the Q&A session to ask Mr Alen some questions. While answering the participants’ questions, Mr Alen also gave suggestions on ways to make an online business more attractive and competitive. After that, the organising committees took a group photo with the participants and the speaker. However, due to a layout limitation in Google Meet, only 49 people could be accommodated in the group photo.

The event ended with a feedback session in which participants provided their input via Google Forms. The overall feedback from the participants was encouraging as they hoped that M&M Society could hold more events like this.

Mr. Alen sharing strategies on creating a winning social media to capture market share.

Group photo with the organising committee, the speaker (Mr Alen) and participants.