Research Centre
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Centre for Business, Socio-Economics and Innovation Research
The Centre aims to produce high-quality and impactful research papers in business, socioeconomics and innovation; provide consultancy services; and establish regional, national and international partnerships with industries, government and non-governmental organisations, academia and other research centres specifically in research and development.
Our Vision
The Centre strives to be a premier consultancy service provider and a leading research centre dedicated to producing high-standard and impactful research papers in business, socioeconomics and innovation for various stakeholders within the university and across industries, communities, states, and national and international arenas. Our objectives are to:
Conduct both qualitative and quantitative research in the area of business, socioeconomics and innovation.
Provide consultancy services to industries, government and non-governmental organisations and the public in general.
Develop content-rich business case studies embedded in the course curriculum to equip graduates with critical thinking and other essential skills and knowledge required in real-world settings.
Provide a platform for turning smart/creative ideas into amazing products or services with commercial and social value.
Establish research partnership/authorship with the industries, government and non-governmental organisations, academia and other research centres nationally or internationally to produce high standards and impactful book chapters or research papers in business, socioeconomics and innovation.
Invite prominent speakers from academic or industry practitioners, nationally or internationally, to share their experiences and expertise to facilitate relevant talks/seminars/symposiums/workshops/colloquiums primarily on research methodology and publication.
The Centre aims to
Conduct research in the area of business, socioeconomics and innovation.
Facilitate and support research activities undertaken by the Branch Campus via research seminars and workshops.
Provides consultancy services to industries, government and non-governmental organisations and other high education institutions.
To establish research partnership/authorship with industries, government and non-governmental organisations, academia and other research centres nationally or internationally.
Members Profile
Prof. Dr. Toh Guat Guan (Leader)
Branch Head, Penang Branch
Academic Qualification :
PhD in Finance (USM, Malaysia)
MSc (Finance) (University of Leicester, UK)
B.Ec (Business Administration) Hons (UM, Malaysia)
Email : tohgg@tarc.edu.my
Research Area : Finance, Behavioural Finance, Management, TRIZ
Biography
Assoc. Prof. Dr. Janice Toh is currently the Head of Penang Branch, Tunku Abdul Rahman University of Management and Technology (TAR UMT). She has taught various management and finance related subjects for the past 28 years. Currently, she supervises postgraduate students in the areas of management, economics and finance. Her research interests include the management, corporate governance, finance and TRIZ applications. She has presented several research papers in the national and international conferences and has won the best paper award in the 8th Asian Academy of Management International Conference. Besides, she is also a member of the review panel for journals and conferences such as the Asian Journal of Economics and Finance, Asian Conference of Sustainability, Energy and Environment, TARC International Conference, and European Asian Economics, Finance, Econometrics and Accounting Science Association. Prior to her academic career, she has worked in the manufacturing and banking industries, assuming administrative, operations and marketing role. She is a Certified MyTRIZ Level 1 instructor and Certified MyTRIZ Level 3 practitioner. She has conducted several TRIZ workshops for the undergraduates. Besides, she is also a Certified Buzan Licensed Instructor and has conducted Mind-Mapping® workshops for teachers and students of primary, secondary and tertiary levels. In addition, she is also the Registered online mentor for Oxford Brooke University, guiding students from various countries to complete the research and analysis report such as China, Korea, Greece, UK, Singapore and Pakistan. Apart from this, she is also one of the panel of assessors for Malaysian Qualification Agency (MQA) with the responsibility to process applications to conduct the programmes of study from Private Higher Education Institutions and provide recommendations to MQA for a decision. She strongly upholds life-long learning spirit and has a passion to impart knowledge and to share experience to ensure that students can gain a greater understanding of the subject matters
External Services to the Academic
13-15 April 2023
Invited as a Special Speaker for Ajou University Graduate School of Engineering’s Overseas IP Field Trip at Ho Chi Minh University, Vietnam.
14-17 October 2021
Paper Reviewer for International Conference on Material Science and Engineering Technology (ICMSET2021), Kyoto, Japan
14-16 October 2020
Paper Reviewer for The Online MyTRIZ Conference 2020
7 December 2019
Invited as a Guest Speaker for the Intellectual Property Strategy Research Forum (IP Forum) held at Ajou University, Korea
8-10 June 2018
Paper Rveviewer for the Asian Conference on the Sustainability, Energy & the Environment (ACSEE2018), The Art Centre, Kobe, Japan
3-6 September 2014
Session Chair / Paper Reviewer for the 4th European Asian Economics, Finance, Econometrics, Accounting Science Association Conference (EAFEASA 2014), Eastern & Oriental Hotel, Georgetown, Penang
August 2013 till Present
Registered Mentor for B.Sc (Hons) Applied Accounting Programme, Oxford Brookes University, United Kingdom
External Services to the other University / Community / Society / Nation
August 2008 till Present
Registered Mentor for Oxford Brooke University’s B.Sc. in Applied Accounting (Honours)
February 2011 till Present
MQA Assessor (Finance and Banking), Malaysian Qualification Agency
May 2020 till Present
Member of 25 StartUps Advisory Council, Karuna Venture Capital Sdn Bhd
Services to the University
June 2016 till Present Head, Penang Branch, Tunku Abdul Rahman University of Management and Technology (TAR UMT)
October 2013 to May 2016 Deputy Branch Head, Penang Branch, Tunku Abdul Rahman University College (TAR UC)
July 1994 to September 2013 Senior Lecturer / Programme Supervisor (Accounting and Finance Divison), Tunku Abdul Rahman College (TARC)
Publications
Toh, G.G., Ng., W.C. and Chau, G.H. (2022) An Innovation Way of Addressing the Issue of On-line Tear and Stain Gloves Separation Using TRIZ, Proceedings of Pesta TRIZ 2022 Conference.
Swee, S.L., Toh, G.G., Yip, M.W., and Tai, S.C. (2018). Systematic Innovation for Manufacturing Quality Improvement, MATEC Web Conf. Vol. 221.
Swee, S.L., Toh, G.G., Yip, M.W., Keong, C.S., and Tai, S.C. (2017). Applying TRIZ for Production Quality Improvement, MATEC Web of Conf, Vol. 95, No. 10009.
Keong, C.S., Yip, M.W., Swee, S.L., Toh, G.G., and Tai, S.C. (2017). A Review of TRIZ and its benefits and Challenges in Stimulating Creativity in Problem Solving of Pre-University Students: A TAR UC Case Study, Journal of Advances in Humanities and Social Sciences, 3(5): 247-263.
Toh, G.G., Chau, G.H., Swee, S.L., Yip, M.W., and Keong, C.S. (2015). Application of TRIZ in Resolving Water Crisis, The International Academic Forum (ACSEE2015, Ref No. 12374).
Swee, S.L., Toh, G.G., Yip, M.W., Keong, C.S., and Tai, S.C. (2015). Improving Electricity Efficiency Using TRIZ, Journal of Clean Energy Technologies (JOGET ISSN: 1793-821X), Vol.3, No.2.
Swee, S.L., Toh, G.G., Yip, M.W., Keong, C.S., and Tai, S.C. (2015). Applying Substance-Field Model for Packaging Quality Improvement, Proceedings of the 3rd International Conference on Industrial Application Engineering.
Yip, M.W., Keong, C.S., Swee, N.S.L., Tai, S.C., and Toh, G.G. (2014). Best Practices of Systematic Innovation Approach: A Case Study of TRIZ in Manufacturing Industry, International Journal of Innovation, Management and Technology.
Ooi, S., and Toh, G.G. (2014). Do Investors Care about Corporate Governance? Proceedings of European Asian Economics, Finance, Econometrics and Accounting Science Association Conference.
Swee, S.L., Yip, M.W., Keong, C.S., Tai, S.C. and Toh, G.G. (2013). A Case Study on the Application of TRIZ for Packaging Quality Improvement, Global Information Management Symposium (GIAMS).
Toh, G.G., and Mun, H.F. (2012). Do Share Repurchase Anomalies Exist in Malaysia Stock Market? Proceedings of European Asian Economics, Finance, Econometrics and Accounting Science Association Conference.
Toh, G.G., and Zamri, A. (2010). Do Malaysian Investors’ Judgement Exhibit Reference Dependence? Asian Academy of Management Journal of Accounting and Finance.
Toh, G.G., and Hooy, C.H. (2007). Herding Behaviour in Malaysia, Proceedings of Malaysian Finance Association Annual Conference.
Toh, G.G., and Zamri, A. (2005). Understanding Stock Price Movement – From Behavioural Perspective, Proceedings of Malaysian Finance Association Annual Conference.
Toh, G.G., and Tse, C.B. (1998). An Empirical Study of the Dominance of Portfolios Generated by Different Portfolio Selection Models. Discussion Papers in Management and Organisation Studies, No. 98/4 (Collection in the Main Library, University of Leicester, United Kingdom).
Workshops / Training Conducted (Facilitator/Instructor)
Instructor for Triz Level 1 Workshop for undergraduate students, organized by Tunku Abdul Rahman College in collaboration with the Malaysian TRIZ Innovation Association on 15-16 March 2014.
Instructor for Triz Level 1 Workshop for undergraduate students, organized by Tunku Abdul Rahman College in collaboration with the Malaysian TRIZ Innovation Association on 24-25 May 2014.
Instructor for Triz Level 1 Workshop for undergraduate students, organized by Tunku Abdul Rahman College in collaboration with the Malaysian TRIZ Innovation Association on 15-16 June 2013.
Instructor for Triz Level 1 Workshop for undergraduate students, organized by Tunku Abdul Rahman College in collaboration with the Malaysian TRIZ Innovation Association on 8-9 March 2013.
Instructor for Buzan Mind Mapping® Level 2 Workshop for international students, organised by Pusat Latihan Melodi Indah on 14 and 15 August 2012.
Instructor for Basic Buzan Mind Mapping® Workshop for international students, organised by Pusat Latihan Melodi Indah on 9 August 2012.
Instructor for “Maximize The Power of Your Brain - Buzan Mind Mapping® Workshop for Tertiary Level, organised by CPE, Tunku Abdul Rahman College at TARC, Penang Branch Campus on 16 June 2012.
Instructor for “Maximize The Power of Your Brain - Buzan Mind Mapping® Workshop for Tertiary Level, organised by CPE, Tunku Abdul Rahman College at TARC, Penang Branch Campus on 28 April 2012.
Instructor for Basic Buzan Mind Mapping® Workshop for Tertiary Level, organised by Buzan Malaysia at UCSI, Kuala Lumpur on 26 February 2012.
Instructor for Basic Buzan Mind Mapping® Workshop for Tertiary Level, organised by Buzan Malaysia at UCSI on 8-9 July 2011.
Instructor for Basic Buzan Mind Mapping® Workshop for international students, organised by Pusat Latihan Melodi Indah on 7 July 2011.
Instructor for Basic Buzan Mind Mapping® Workshop for secondary students, organised by Buzan Northern Region Centre at MARA Langkawi on 2-3 October 2010.
Instructor for Basic Buzan Mind Mapping® Workshop for secondary students, organised by Buzan Northern Region Centre at MARA Langkawi on 2-3 October 2010.
Instructor for Basic Buzan Mind Mapping® Workshop for students aged 10-16 organised by BuzanNorthern Region Centre at Wawasan Open University on 20 June 2010.
Instructor for Basic Buzan Mind Mapping® Workshop for students aged 10-16 organised by Buzan Northern Region Centre at Wawasan Open University on 11 April 2010.
Speaker for Buzan Mind Mapping® Seminar for Teaching and Learning for the teachers of St.George’s Girls School, Penang (Malaysia Cluster School of Excelleance) on 27 March 2010.
Instructor for Buzan Mind Mapping® Workshop for Tertiary Level organised by Buzan Northern Region Centre at Wawasan Open University on 7 March 2010.
Instructor for Basic Buzan Mind Mapping® Workshop for students aged 10-16 organised by Buzan Northern Region Centre at Wawasan Open University on 3 January 2010.
Instructor for Basic Buzan Mind Mapping® Workshop for students aged 10-16 organised by Buzan Northern Region Centre at Wawasan Open University on 6 December 2009.
Research Project
The Impact of Transformational Leadership on the Performance of Individual Employees and Organisation: A Multilevel Analysis (Funded by Research Grant from Yayasan Muhibbah Tan Sri Fng Ah Seng: RM100,000) – Principal Researcher (In Progress)
Leverage on Data Analytics to Resolve Talent Acquisition and Retention Challenges Faced by Small Medium Enterprises (SMEs) (Funded by Research Grant from Yayasan Muhibbah Tan Sri Fng Ah Seng: RM100,000) – Principal Researcher (In Progress)
An Intelligent Prediction Tool for Deferment and Withdrawal of Study at TAR UMT - Co-Researcher (In Progress)
Post-Pandemic Financial Risk Tolerance: A Case Study Among Urban Older Malaysians (Funded by Geran Penyelidikan Program Pembanguanan Dasar MASA (MPDP) 2.0) : RM20,000) – Co Investigator (In Progress)
Credit Score Prediction Using Machine Learning (Funded by Industrial Grant from AbleTech Solutions Sdn Bhd: RM104,940 inclusive of SST 6%) – Project Lead (In progress)
Postgraduate Supervision (by Research)
Doctor of Philosophy (Economics): Tan Enk Purn - Economics of Ageing in Malaysia: A Study of Older Adults Perception Towards Retirement Village (Passed Proposal Defence; In Progress – Co-Supervisor)
Doctor of Philosophy (Economics): Yap Fei Fuong – Factors Determining Married Women to Join Labour Force (Passed Proposal Defence – Co-Supervisor)
Master of Science in Economics: Yong Jun Yin – The Expected Retirement Lifestyle in Malaysia (In Progress – Co-Supervisor)
Doctor of Philosophy (Business): Cheong Sze Keat – Exploring the Key Factors Contribute to the Businesses Sustainability of Family-Owned Small and Entreprises (SMEs) in Asia (In progress – Main Supervisor)
Doctor of Philosophy (Economics): Chia Yoon Seng - The Effectiveness of QE in Solving Economic Problems (in progress - Main Supervisor)
Dr. Lim Khai Yin
Deputy Head, Penang Branch
Academic Qualification :
Doctor of Philosophy, Universiti Sains Malaysia (USM), 2017
Master of Computer Science, Universiti Malaysia Terengganu (UMT), 2009
Bachelor of Information Technology, Universiti Malaysia Terengganu (UMT), 2006
Email : limky@tarc.edu.my
Research Area : Artificial Intelligence, Machine Learning, Image Processing, Forecasting
Biography
Lim Khai Yin received her Master of Science (Artificial Intelligence) and PhD (Visual Analytics) in 2009 and 2017, respectively. Currently, she is a senior lecturer in TAR UMT. Her research interests include computer vision, medical image processing, machine learning, and data analytics. She has also published papers both in journals and conference proceedings relating to artificial intelligence (AI) and computer vision, specifically in fuzzy theory, neural networks, and medical imaging during her postgraduate study. She has experience in guiding final year projects (FYP) as well as post-graduate students in the topics that involve AI and computer vision. Besides that, she has been involving in some industry projects, mainly in the topics of classifying painting styles and engagement prediction in social media.
Journal
Tan, W. S., Chin, W. Y., & Lim, K. Y. (2022). Content-Based Image Retrieval for Painting Style with Convolutional Neural Network. The Journal of The Institution of Engineers, Malaysia, 82(3).
Kong, Y. H., Lim, K. Y. and Chin, W. Y. (2022). Forecasting Facebook User Engagement using Hybrid Prophet LSTM and iForest. The Journal of The Institution of Engineers, Malaysia, 82(3).
Lim, K.Y., and Mandava, R. (2018). A multi-phase semi-automatic approach for multisequence brain tumor image segmentation, Expert Systems with Applications, 2018, 112, pp. 288-300
Lim, K.Y., and Mandava, R. (2017). Segmenting object with ambiguous boundary using information theoretic rough sets. AEU - International Journal of Electronics and Communications, 77, 50-56. Doi: https://doi.org/10.1016/j.aeue.2017.04.027
Lim, K.Y., and Mandava, R. (2014). Random walker with improved weighting function for interactive medical image segmentation. Bio-Medical Materials and Engineering, 24(6), 3333-3341. doi: 10.3233/BME-141156
Conference Proceedings
Yu, Y.P, Lim, K.Y. and Lim,T.M. (2020) "A Comparative Study on the Time Series Models for Forecasting Facebook Reactions," International Conference on Digital Transformation and Applications (ICDXA) 2020, 112-118, doi: https://doi.org/10.56453/icdxa.2020.1012.
Mak, M.Y, Choo, Y.B, Wong, X.J, Loo, Y.Y. and Lim, K.Y. (2020) "Auto-Assigned Colours on Facebook: Does Facebook Text Delight Colours Reflect the User’S Emotions Correctly?," International Conference on Digital Transformation and Applications (ICDXA) 2020, pp. 202-207, doi: https://doi.org/10.56453/icdxa.2020.1026.
Alison, L.S.L. and Lim, K.Y. (2020) "Gesture Recognition-Malaysian Sign Language Recognition with Convolutional Neural Network," International Conference on Digital Transformation and Applications (ICDXA) 2020, pp. 100-105, doi: https://doi.org/10.56453/icdxa.2020.1010.
Lim, K.Y., Muhammad Suzuri Hitam, Md Yazid bin Mohd Saman, Noor Maizura Mohamad Noor, Modeling the Aesthetic Value of Web Page Using Fuzzy Logic. The 4th Malaysian Software Engineering Conference (MySEC’08), 16-17 December, 2008. Kuala Terengganu, Malaysia.
Lim, K.Y., Muhammad Suzuri Hitam, Md Yazid bin Mohd Saman, Noor Maizura Mohamad Noor (2008, 16 - 17 June). Modeling the Aesthetic Value of Web Page Using Fuzzy Logic.. Paper presented at the IEEE International Workshop on Digital infoTainment and Visualization (IWDTV 2008), Kuala Terengganu, Terengganu, Malaysia.
Book
Kong, Y. H., Lim, K. Y. and Chin, W. Y. (2021) ‘Time Series Forecasting Using a Hybrid Prophet and Long Short-Term Memory Model BT - Soft Computing in Data Science’, in Mohamed, A. et al. (eds). Singapore: Springer Singapore, pp. 183–196.
Consultancy in Industry
E-Commerce Merchant Profiling
Roles : Co- researcher
2019-2021
Company: CMG Holdings Sdn Bhd
Predictive Modeling Using Machine Learning Algorithm on Social Media Platform
Roles : Principal Researcher
2020-2022
Company: Webqlo Sdn Bhd
iBeli e-Commerce Platform enhancement with AI driven recommender
Roles : Co- researcher
2022-2023
Company: Work At Cloud Sdn Bhd
POC Works on using AI and BDA to Predict and Forecast for Supply Chain Domain
Roles : Project- lead
2022-2025
Company: B2BE GSS Sdn Bhd
Speech/Voice based AI Chatbot
Roles : Project- lead
2022-2027
Company: QNE Software Sdn Bhd
Reviewer
The 13th International Conference on Information Technology in Asia 2023 (CITA '23)
Computer Methods in Biomechanics and Biomedical Engineering: Imaging & Visualization, Review Ref: TCIV-2022-0079
Computer Methods in Biomechanics and Biomedical Engineering: Imaging & Visualization, Review Ref: TCIV-2022-0201
Computer Methods in Biomechanics and Biomedical Engineering: Imaging & Visualization, Review Ref: TCIV-2019-0033
Biocybernetics and Biomedical Engineering, Review Ref: BBE_2019_272
Computer Methods in Biomechanics and Biomedical Engineering: Imaging & Visualization, Review Ref: TCIV-2019-0033
Soft Computing and Automation Journal, Review Ref: IASC 8056
Mr. Lim Thean Pheng
Deputy Head, Penang Branch
Academic Qualification :
DBA Candidate, HELP University
MSc Information Technology Technopreneurship, USM
BMgt (Honours) (Operations Management), USM
SKM (Level 2 & 3) & Vocational Training Operations, JPK
HRD Corp Accredited Trainer
Email : limtp@tarc.edu.my
Research Area : Technology Acceptance, Technostress, Learning Engagement
Biography
Lim Thean Pheng is a lecturer and Deputy Head at Tunku Abdul Rahman University of Management and Technology, Penang Branch. He holds a bachelor’s degree in management and a master's degree in information technology (technopreneurship) from Universiti Sains Malaysia. He is also a member of the Malaysian Institute of Management and the affiliate member of the Chartered Management Institute, UK.
Lim has more than 15 years of working experience in the business and education industry. Beginning his career as a Business and Financial Consultant, Lim was involved in various consultancy projects with multinational enterprises such as Chee Wah Corporation Berhad and International Business Machines Corporation (IBM). In academics, he has vast experience in supervising dissertations for bachelor’s degree students, industry consultancy projects and lecturing in courses related to Operations Management, Entrepreneurship and Information Technology.
Journal
Keni, K., Wilson, N., Loon, C. W., Chin, B. M., & Lim, T. P. (2023). Factors influencing online transport drivers' job satisfaction in Indonesia. International Journal of Services, Economics and Management, 14(2), 133-154.
Ming, T. C., Pyng, C. C. S., Lim, T. P., & Chin, B. M. (2022). Stock market and happiness: some cross-country evidence of spillover effect and good government. International Journal of Happiness and Development, 7(3), 222-242.
Lim, T. P., Husain, W., & Zakaria, N. (2013). Recommender system for personalised wellness therapy. International Journal of Advanced Computer Science and Applications, 4(9).
Conference Proceedings
Lim, T. P., & Husain, W. (2010, December). Integrating knowledge-based system in wellness community portal. In 2010 International Conference on Science and Social Research (CSSR 2010) (pp. 350-355). IEEE.
Husain, W., & Lim, T. P. (2010, November). The development of personalized wellness therapy recommender system using hybrid case-based reasoning. In 2010 2nd International Conference on Computer Technology and Development (pp. 85-89). IEEE.
Lim, T. P., & Husain, W. (2010, June). I-wellness: A hybrid case-based framework for personalized wellness therapy. In 2010 International Symposium on Information Technology (Vol. 3, pp. 1193-1198). IEEE.
Reviewer
Reviewer - International Conference on Science and Social Research (2010)
Reviewer - International Conference on Business, Engineering and Industrial Applications (2011)
Reviewer - IEEE Colloquium on Humanities, Science & Engineering Research (2011)
Reviewer - 2nd International Symposium on Social Sciences, Arts and Humanities (2018)
Reviewer - IEEE Business, Engineering & Industrial Applications Colloquium (2012)
Reviewer - International Conference on Innovation and Intelligence for Informatics, Computing and Technologies (3ICT) (2020)
Reviewer - Third International Sustainability and Resilience Conference: Climate Change (2021)
Reviewer - 2nd International Symposium on Social Sciences, Arts and Humanities (2018)
Reviewer - International Journal of Computing and Digital Systems
International Conference on Sustaining Heritage: Innovative and Digital Approaches (ICSH) (2023)
Consultancy
Consultancy projects with Asadi 2008 - 2009
Consultancy projects with Chee Wah Corporation Berhad 2009 - 2010
Consultancy projects with International Business Machine (IBM) 2009 - 2010
Pegawai Pengesah Luaran (PPL), Jabatan Pembangunan Kemahiran 2020 - 2022
Dr. Chee Wei Loon
Senior Lecturer
Academic Qualification :
DBA (USM)
MecMgt (USM);
BMgt (Hons) (USM)
Email : cheewl@tarc.edu.my
Research Area : Entrepreneurship education, green and sustainable entrepreneurship
Biography
Dr. Chee Wei Loon has been a lecturer at Tunku Abdul Rahman University of Management and Technology since 2010. His research specialization areas are entrepreneurship education and green entrepreneurship. Prior to joining Tunku Abdul Rahman University of Management and Technology, he held several executive positions in the service sector such as Dell Global Business Center Sdn. Bhd. and Citigroup Transaction Services Sdn. Bhd.
Journal
Keni Keni & Nicholas Wilson & Chee Wei Loon & Boo Mei Chin & Lim Thean Pheng, 2023. "Factors influencing online transport drivers' job satisfaction in Indonesia," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 14(2), pages 133-154.
Wei Loon, Chee & Nordin, N. (2019). Green Entrepreneurial Intention of MBA Students: A Malaysian Study. International Journal of Industrial Management, 5, 38–55.
Conference Proceedings
Wei Loon, Chee and Norfarah, Nordin, “Investigating the Determinants of Green Entrepreneurial Intention: A Conceptual Model”, Proceedings of the 7th International Conference on Entrepreneurship and Business Management (ICEBM Untar 2018), pages 87-92, 7th International Conference on Entrepreneurship and Business Management (ICEBM Untar 2018), Bali, 8-9 November 2018.
Wei Loon, Chee and Jacqueline Liza Fernandez, "Factors that Influence the Choice of Mode of Transport in Penang: A Preliminary Analysis", Procedia - Social and Behavioral Sciences, Vol. 91, pages 120–127, PSU-USM International Conference on Humanities and Social Sciences, Penang, 10 October 2013.
Dr. Christine Chong Siew Pyng
Senior Lecturer
Academic Qualification :
DipBS (TARC)
BMgt (Hons)
MEcMgt
PhD (USM)
Email : chongsp@tarc.edu.my
Research Area : Economics, corruption
Biography
Dr. Christine Chong Siew Pyng is a senior lecturer in Tunku Abdul Rahman University of Management and Technology, Penang. Her areas of research interest include public finance, public sector economics, crime and corruption. She currently co-supervise a PHD candidate at Wawasan Open University and a Master student. Prior to this, she has worked in domestic and international companies specialising in logistics and forwarding.
Journal
Ming, Tee Chwee., Pyng, Christine Chong Siew, Pheng, Lim Thean and Chin, Boo Mei, 2022. Stock market and happiness: some cross-country evidence of spillover effect and good government. International Journal of Happiness and Development, 7(3), pp.222-242.
Siew Pyng Christine Chong, Chwee Ming, Tee and Seow Voon, Cheng (2020) “Political institutions and the control of corruption: a cross-country evidence.” Journal of Financial Crime, Emerald Publishing Limited, 28(1), pp.26-48.
Christine Siew-Pyng Chong and Suresh Narayanan (2017) “The Size and Costs of Bribes in Malaysia: An Analysis Based on Convicted Bribe Givers.” Asian Economic Papers, MIT Press, vol. 16(1), pages 66-84.
Hooi Hooi Lean and Christine Siew Pyng Chong (2012) “Calendar Anomalies and Risk in the Wine Exchange Market.” Asian Academy of Management Journal of Accounting and Finance (AAMJAF), Penerbit Universiti Sains Malaysia, vol. 8(1), pages 25-39.
Reviewer
Journal of Multinational Financial Management
Dr. Beh Chong You
Programme Leader/Senior Lecturer
Academic Qualification :
Doctor of Philosophy in Biomedical Engineering (UNIMAP)
Bachelor’s Degree of Biomedical Electronic Engineering with Honours (UNIMAP)
Email : behcy@tarc.edu.my
Research Area : Biomedical Instrumentation; Advanced Biomaterials; Computational Electromagnetics; Wave Scattering and Propagation.
Biography
Dr. Beh Chong You is a Programme Leader and Senior Lecturer at Tunku Abdul Rahman University of Management and Technology, where he has been instrumental in delivering a wide range of electronic engineering courses at both Diploma and Degree levels. His expertise lies in the dynamic field of Biomedical Electronic Engineering, and he is recognized as a young and accomplished researcher in this domain. With an impressive track record, Dr. Beh Chong You has authored eight ISI-Indexed articles, where he served as the first author. Notably, seven of these articles were published in Tier/Quartile 1 journals, while the remaining one was published in a Tier/Quartile 4 journal. His work has garnered significant recognition and accolades, demonstrating his dedication and prowess in Biomedical Electronic Engineering. His research contributions have been particularly impactful in the areas of Biomedical Electromagnetics and Advanced Biomaterials. Driven by a thirst for knowledge and innovation, he continuously seeks opportunities to expand his expertise and contribute further to the field. Dr. Beh Chong You's commitment to excellence is reflected in his extensive publication record, which comprises 15 research publications with a cumulative Impact Factor of 49.16. This remarkable achievement speaks volumes about his dedication to advancing the boundaries of knowledge in Biomedical Electronic Engineering. Looking ahead, Dr. Beh Chong You eagerly anticipates the potential for his research to generate positive societal impacts. He is enthusiastic about collaborating with fellow researchers and exploring novel ideas that can pave the way for groundbreaking advancements in the field. Overall, Dr. Beh Chong You's professional biography underscores his passion for Biomedical Electronic Engineering, his accomplishments as a researcher, and his relentless pursuit of knowledge and innovation.
Journal
Beh, C. Y., Cheng, E. M., Nasir, N. F. M., Majid, M. A., Roslan, M. M., You, K. Y., Khor, S. F. & Ridzuan, M. J. M. (2020). Fabrication and characterization of three-dimensional porous cornstarch/n-HAp biocomposite scaffold. Bulletin of Materials Science, 43(1), 1-9. doi:10.1007/s12034-020-02217-0 [Q4, IF: 1.783]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Tarmizi, E. Z. M., Eng, S. K., Majid, M. A., Ridzuan, M.J.M., Khor, S.F. & Saad, F. A. (2020). Morphological and optical properties of porous hydroxyapatite/cornstarch (HAp/Cs) composites. Journal of Materials Research and Technology, 9(6), 14267-14282. doi:10.1016/j.jmrt.2020.10.012 [Q1, IF: 5.039]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Eng, S. K., Majid, M. A., Ridzuan, M. J. M., Khor, S.F. & Khalid, N. S. (2021). Dielectric and material analysis on physicochemical activity of porous hydroxyapatite/cornstarch composites. International journal of biological macromolecules, 166, 1543-1553. doi:10.1016/j.ijbiomac.2020.11.034 [Q1, IF: 8.025]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Khor, S. F., Eng, S. K., Majid, M. A., Ridzuan, M.J.M. & Lee, K. Y. (2021). Low frequency dielectric and optical behavior on physicochemical properties of hydroxyapatite/cornstarch composite. Journal of Colloid and Interface Science, 600, 187-198. doi:10.1016/j.jcis.2021.03.158 [Q1, IF: 9.965]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Tarmizi, E. Z. M., Khor, S.F., Eng, S. K., Majid, M. A., & Ridzuan, M. J. M. (2022). Dielectric and biodegradation properties of nano-hydroxyapatite reinforced with starch. Journal of Materials Research and Technology, 18, 3215-3226. doi:10.1016/j.jmrt.2022.04. 014 [Q1, IF: 6.4]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Majid, M. J. M., Khor, S.F., M. A., Ridzuan, Tarmizi, E. Z. M., & Lee, K. Y. (2022). Regression analysis of the dielectric and physicochemical properties for porous nanohydroxyapatite/starch composites: A correlative study. International Journal of Molecular Sciences, 23(10), 5695. doi:10.3390/ijms23105695 [Q1, IF: 5.6]
Beh, C. Y., Cheng, E. M., Nasir, N. M., Majid, M. A., Khor, S.F., Ridzuan, M. J. M., Tarmizi, E. Z. M., & Lee, K. Y. (2022). Dielectric properties of hydrothermally modified potato, corn, and rice starch. Agriculture, 12(6), 783. doi:10.3390/agriculture12060783 [Q1, IF: 3.6]
Beh, C. Y., Cheng, E. M., Tan, X. J., Nashrul Fazli, M. N., Mohd Shukry, A. M., Mohd Ridzuan, M. J., Khor, S. F., Lee, K. Y., Che Wan Sharifah Robiah, M. (2023) Complex impedance and modulus analysis on porous and non-porous scaffold composites due to effect of hydroxyapatite/starch proportion. (2023) Polymers 15(2) 320. doi:0.3390/polym15020320 [Q1, IF: 5.0]
Mohd Roslan, M.R., Mohd Kamal, N.L., Abdul Khalid, M.F., Mohd Nasir, N.F., Cheng, E.M., Beh, C.Y., Tan, J.S. and Mohamed, M.S., 2021. The state of starch/hydroxyapatite composite scaffold in bone tissue engineering with consideration for dielectric measurement as an alternative characterization technique. Materials, 14(8), p.1960. doi:10.3390/ma14081960 [Q1, IF: 3.748]
Conference Proceedings
Beh, C. Y., et al. (2020). The Effect of the Amylose/Amylopectin Contents of Starch on Porosity and Dielectric Properties of the Porous Hydroxyapatite/Starch Composites. IOP Conference Series: Materials Science and Engineering, 864(1), 012198.
Beh, C. Y., et al. (2020). Microwave Dielectric Analysis on Porous Hydroxyapatite/Starch Composites with Various Ratio of Hydroxyapatite to Starch. IOP Conference Series: Materials Science and Engineering, 864(1), 012175.
Awards
The Highest Cumulative Impact Factor Journals Award Issued by Universiti Malaysia Perlis (UniMAP)
The Highest Number of Quartile 1 (Q1) Journals Award Issued by Universiti Malaysia Perlis (UniMAP)
The Highest Number Of ISI-Indexed Journals Award Issued by Universiti Malaysia Perlis (UniMAP)
Reviewer
The 6th Annual International Conference and Webinar organised by the Optical Society of Malaysia (OSM)
Dr. Woo Suk Wah
Senior Lecturer
Academic Qualification :
Phd (Project Management) (USM)
MSc (Project Management) (USM)
BSc Construction Management (Hons) (UTAR)
DipTech (Building) (TARC)
Email : woosw@tarc.edu.my
Research Area : Project Management; Waterfront Development; Sustainable Development and Planning; Sociology in Construction
Biography
Woo Suk Wah has been a lecturer at Tunku Abdul Rahman University of Management and Technology since 2017. Her research specialization areas are waterfront development, project management and issues in construction related to sustainability and sociology. Prior to joining Tunku Abdul Rahman University of Management and Technology, she was a quantity surveyor and course coordinator for open and distance learning programmes.
Journal
S.W. Woo, A. Omran, C.L. Lee and M.H Hanafi (2017). The impacts of the waterfront development in Iskandar Malaysia, Environment, Development and Sustainability. 19, (1293-1306)
Conference Proceedings
S.W. Woo and A. Omran (2014). Factors Contributing to the Implementation of Waterfront Projects in West Malaysia and Its Impacts. Paper presented at International Conference on Innovative Technologies (IN-TECH), Leiria, 10th – 13th September 2014.
Reviewer
1. Environment, Development and Sustainability
2. Symposium on Technologies for Sustainable Urban Development (TechSUD 2023)
Dr. Kamalesh Ravesangar
Senior Lecturer
Academic Qualification :
Phd in Organizational Behavior (USM)
Masters’ Degree in Human Resource Management(LKW)
Bachelor’s Degree in Human Resource Development (UTM)
Email : kamalesh@tarc.edu.my
Research Area : Human Resource Management, Human Resource Development, Organizational Behavior
Biography
Dr. Kamalesh Ravesangar is an academician with over ten years of experience in teaching Certificate, Diploma, Degree, and supervision for MBA(coursework mode) students from various social and cultural backgrounds at private colleges and universities. Currently, she works as Senior Lecturer at Tunku Abdul Rahman University of Management & Technology in Malaysia. Moreover, she has a total of three years of experience in industries related to educational, manufacturing, recruitment, and engineering. She is also a Professional Member of Malaysian Institute of Human Resource Management (MIHRM). A subject matter expert in human resource management, human resource development, management and organizational behavior studies. She has published articles and reviewed articles in online journal publications. She holds a Phd (doctorate) and a Master’s degree in Organizational Behavior and Human Resource Management. She is also peer-reviewer for a few journals in the field of Business, Management, HRM. Besides, she has been awarded " Certificate of Recognition & Excellence in Reviewing by Asian Journal of Economics, Business & Accounting and Journal of Global Economics, Management and Business Research & Institute of Industry and Academic Research Incorporated (IIARI).
Journal
Ravesangar, K, Muthuveloo, R & Teoh Ai Ping (2018). The Psychological Ownership Act as Mediating Role On The Relationship Between Employee Motivation Factors and Work Performance : A Perspective of Banking Sectors In Malaysia. E-Academia Journal, 7(2), 31-44
Ravesanger, K, Muthuveloo, R (2019). The Influence Of Intrinsic And Extrinsic Motivating Factors On Work Performance At Banking Sectors In Malaysia: The Mediator Role Of Psychological Ownership. e- JURNAL PENYELIDIKAN DAN INOVASI, 6(2), 51-70
Ravesangar, K, Muthuveloo, R (2019). A Conceptual Framework for the Mediating Effects of Psychological Ownership on Intrinsic Motivation Factors and Employees’ Work Performance : A Research on Banking Sectors in Malaysia. International Academic Research Journal of Business and Technology, 5(1), 1-12
Fauzi,M.A, Martin, T, Ravesangar, K (2021). The influence of transformational leadership on Malaysian students’ entrepreneurial behaviour. Entrepreneurial Business and Economics Review, 9(1), 90-103
Singh, R, Sharda, P, Dsilva, J, Ravesangar, K, Pachar, S (2021). Role of Information Technology : A Step towards Prevention of Food Wastage. Empirical Economics Letter, 20(Special Issue 1) , 88-96
Singh, R, K. Bhavya. J, Singh, S, Ravesangar, K & Saini, J.K (2021). Adoption of Artificial Intelligence: Role of HR Dimensions Review in Emerging Economies. Empirical Economics Letter, 20(Special Issue 1) , 34-42
Ravesangar, K, & Fauzi, M.A (2022). The Influence of Extrinsic Motivating Factors on Employees’ Work Performance at Banking Sectors in Malaysia: The Mediating Effect of Psychological Ownership. International Journal of Business and Society, 23(2), 1147-1168.
Zarina Md Nor, Rafisah Mat RadzI, Zainil Hanim Saidin, Halawati Abdul Jalil Safuan, Kamalesh Ravesangar (2022). Poverty Alleviation Programs for Selected Single Parent Households: A Case Study in Baling, Kedah. Albukhary Social Business Journal, 3(2), 11-16
Ravesangar, D. K., Halid, H., & Singh, R. (2023). Social entrepreneurship for young people with disabilities: A conceptual analysis. Issues and Perspectives in Business and Social Sciences, 3(1), 1–13.
Book
Associate Professor Dr Puteri Fadzline, Dr. Muhammad Ashraf Fauzi , Dr Zetty Ain Kamaruzzaman, Dr Kamalesh Ravesangar, Dr Suhaidah Hussain, Dr. Norizzati Azudin , Dr Lee Chia Kuang, Dr Lee Khai Loon, Dr Syazwani Mohd Zaki, Dr Suffian Hadi Ayub, Dr. Rahimi A. Rahman, Dr. Nurhaizan Mohd Zainudin, Associate Professor Dr. Cheng Jack Kie, Dr Senthil Kumar, Dr Hadijah Ahmad , Dr Norhakimah Khaiessa binti Ahmad , Dr Emee Marina Salleh, Dr Diyana Kamarudin & Dr Ahmad Syahid A. Fawzal (2021). The Amazing PHD Journey (Book Chapter) under University Malaysia Pahang Press.
Hafinas Halid, Siti Noorjannah Abd. Halim, Kamalesh Ravesangar (2022). Technological Challenges Book Chapter : Human Resource Management Practices in the Digital Era. Springer Publication
Kamalesh Ravesangar, Rubee Singh & Hafinas Halid (2023). Management 4.0 Empowering Managers Through Emerging Technologies. Blue Rose Publisher
Reviewer
Journal of Human Resource Management (JHRM).
International Journal of Research and Innovation in Applied Science (IJRIAS)
International Journal of Research and Innovation in Social Science
Institute of Industry and Academic Research Incorporated - Received Recognition Certificate
Asian Journal of Economics , Business & Accounting - Received Certificate of Excellence in Reviewing
Albukhary Social Business Journals (ASBJ)
International Journal of Business and Society (IJBS)
Journal of Global Research in Education and Social Sciences - Received Certificate of Excellence in Peer-Reviewing
Asian Journal of Advances in Research
Scientific Innovation Society (RSIS)
Journal of Education, Society and Behavioural Science
South Asian Journal of Social Studies and Economics
Asian Journal of Economics, Finance and Management
Journal of Global Economics, Management and Business Research - Received Recognition Certificate
Research and Scientific Innovation Society (RSIS)
Internal Grant
Principal Researcher (Dr. Kamalesh Ravesangar) & Co- Researcher (Dr. Hafinas Halid). Conducted and completed research under Albukhary International University (AIU). Grant on Inclusion of Young Adults with Disabilities : Tackling unemployment among young adults with disabilities through social entrepreneurs. (2020 - 2022)
Dr. Tan Choo Jun
Senior Lecturer
Academic Qualification :
PhD. (USM) (Evolutionary Computing)
MBOT Certified Professional Technologists
Email : tancj@tarc.edu.my
Research Area :
Evolutionary Computation
Scopus: https://www.scopus.com/authid/detail.uri?authorId=55655843600
Web of Science: https://www.webofscience.com/wos/author/rid/O-6251-2014
Google Scholar: http://scholar.google.com.my/citations?user=bSb37M8AAAAJ&hl=en
Biography
Choo Jun received his PhD degree from School of Computer Sciences, Universiti Sains Malaysia (USM) in 2014. He has more than 10 years of experience in software design and development, as well as research and development in artificial intelligence. He also has a wealth of experience in teaching and learning, conducting lectures both online and onsite for tertiary students, and also serving as a learning advisor for undergraduate and postgraduate students. Currently, he is an academic at Tunku Abdul Rahman University of Management and Technology (TAR UMT). His research specialization encompasses the design and development of computational intelligence models, especially evolutionary algorithms and their algorithms to real world problems.
Journals
Koay, F. T., Tan, C. J., Teh, S. Y., Teoh, P. C., & Low, H. C. (2023). Supporting Decision Making with an ARIZ-Based Model for Smart Manufacturing, Malaysian Journal of Computer Science, 36(1), 53–78. https://doi.org/10.22452/mjcs.vol36no1.4
Tan, C. J., Lim, T.Y., Liew, T. K., Lim, C. P. (2022). An Intelligent Tool for Early Drop-Out Prediction of Distance Learning students, Soft Computing, 26, 5901–5917. https://doi.org/10.1007/s00500-021-06604-5
Lim, T.Y., Tan, C. J., Wong, W. P., Lim, C. P. (2022). An information entropy-based evolutionary computation for multi-factorial optimization, Applied Soft Computing, 114, 108071. https://doi.org/10.1016/j.asoc.2021.108071
Conference Proceedings
Wong, E. W. M., Tan, C. J., Leong, J. H., Mohd-Shafri, S. A., Ishak, D., Ong, H. L., Tiang, T. L., Ahmad, M. S. (2021). Optimization Design of the Electromagnetic Torque for Surface-Mounted PMSM using Genetic Algorithm and Finite Element Analysis for Electric Vehicle, The IEEE 24th International Conference on Electric Machines and Systems (ICEMS), Gyeongju Republic of Korea. https://doi.org/10.23919/ICEMS52562.2021.9634559
Mohd-Shafri, S. A., Tiang, T. L., Tan, C. J., Ishak, D., Ahmad, M. S., Leong, J. H., Ong, H. L. (2021). Optimal Design of SMPMSM Using SD-model based on Genetic Algorithm, The IEEE International Magnetic Conference (INTERMAG), Lyon France. https://doi.org/10.1109/INTERMAG42984.2021.9579622
Book
Seera, M., Tan, C.J., Randhawa, K.K., Chong, K.K. (2022). Commercial Photovoltaic Performance Optimization Using Genetic Algorithms, In: Ong, H.L., Doong, Ra., Naguib, R., Lim, C.P., Nagar, A.K. (Eds), Artificial Intelligence and Environmental Sustainability - Algorithms for Intelligent Systems, 117-130. Springer Singapore, https://doi.org/10.1007/978-981-19-1434-8_6
Lim, T. Y., Tan C. J. (2019). Chapter 10: Genetic Algorithm: From Promiscuity to Monogamy. In Song, T., Zheng, P., Wong, M. L., Wang, X. (Eds.), Bio-Inspired Computing Models and Algorithms, 257-278, World Scientific. https://doi.org/10.1142/9789813143180_0010
Consultancy in Industry
2020 - present: Honorary Company Advisor (Research and Development), Neuon AI Sdn Bhd ( https://neuon.ai/ ).
2023: Invited Speaker of the Malaysia National Training Week with Collaborative Research in Engineering, Science and Technology Centre (CREST) and Human Resource Development Corporation (HRD Corp) Malaysia.
2019 - 2022: Invited Scientist of the Innovation Centre for Clean Water and Sustainable Energy (WISE) Taiwan-Malaysia project with National Tsing Hua University (NTHU) Taiwan and Malaysian Alliances, i.e. Universiti Teknologi Malaysia (UTM), USM and Universiti Perlis Malaysia (UniMAP).
Recent Awards
Gold Medal in Ekspo Rekacipta, 2023. Issued by Kementerian Pendidikan Tinggi Malaysia and UniMAP.
Three copyrights on industry-based manufacturing and electrical motor design, 2020 and 2023. Issued by Intellectual Property Corporation of Malaysia (MyIPO) - Hak Cipta Malaysia.
Best Paper Award in ICEMS, 2021. Issued by 24th International Conference on Electrical Machines and Systems (ICEMS), South Korea.
International Conferences
Technical Committee Member, International Conference on Pattern Recognition and Machine Learning (PRML), 2020, 2021, 2022 and 2023.
Reviewer, International Conference on Neural Information Processing (ICONIP), 2018, 2020, 2021, and 2022.
Dr Teh Kate Yng
Senior Lecturer
Academic Qualification :
PhD (USM)
Master of Communication (USM)
BFoodSc (Hons) (KUSTEM)
Email : tehky@tarc.edu.my
Research Area : Environmental risk communication, Communicating sustainability, Corporate social responsibilities
Biography
Dr Teh Kate Yng is currently a Senior Lecturer in the Department of Communication at Faculty of Communication and Creative Industries, TAR UMT Penang Branch. Holds a PhD in environmental communication, her research interests include environmental risk communication, environmental journalism studies, communicating sustainability, and corporate social responsibilities. Prior to her academic career, she has wide experiences and strong background in manufacturing and consultancy industries. She has successfully provided training and guidance to ensure her clients acquire necessary practical skills to develop and maintain management systems in their businesses. Additionally, completion of IRCA certified ISO 22000:2018 and ISO 9001:2015 Lead Auditor Training Courses has enabled her abilities towards auditing practices.
Journal
Teh, K.Y., & Nik Norma, N.H. (2022). Human-wildlife conflicts and the impact on local communities' support for Khao Yai National Park, Thailand. The International Journal of Protected Areas and Conservation (PARKS), Vol 28.1, pp 61 - 70.
Teh, K.Y., & Kaoteera, R. (2021). Do community cultures and traditions influence on nature conservation perspectives? A case of Khao Yai National Park in Thailand. Journal of Sustainability Science and Management, Universiti Malaysia Terengganu, Vol 16, No 6, pp 228 - 242.
Teh, K.Y. (2020). The impact of indigenous cultural and traditional practices on nature conservation perspectives: A study of the Batek Negrito in Malaysia. GADING Journal for Social Sciences, Universiti Teknologi MARA Cawangan Pahang, Vol 23, No 1, pp 38 - 45.
Teh, K.Y., & Nik Norma, N.H. (2015). Local communities’ perspectives towards nature conservation: A study of Taman Negara Pahang, Kuala Tahan Malaysia. Health and Environment Journal, Vol 6, No 1, pp 1-10.
Conference Proceedings
Teh, K.Y., & Nik Norma, N.H. (2015). “This Forest Is Our Supermarket” Communicating Sustainability through the Lens of Batek Negrito of Kuala Tahan. Proceedings of Second International Conference on Media, Communication and Culture 2015, Penang, 30 November - 2 December 2015.
Teh, K.Y. (2012). The Concept Paper of Ecotourism and its Influences on Local Communities’ Attitudes Towards Nature Conservation: A Comparative Study of National Parks in Malaysia and Thailand. Proceedings of AKEPT 2nd Global Annual Young Researchers Conference and Exhibition 2012 “Inspiring Young Researchers towards Innovative and Sustainable Future”, Melaka 29 - 31 October 2012.
Mr. Lee Lai Seng
Senior Lecturer
Academic Qualification :
MSc. Mechanical Engineering (USM)
Bachelor (Hons) Mechanical Engineering (UTM)
Email : leels@tarc.edu.my
Research Area : Roll-To-Plate Nanoimprint Lithography, Design and fabrication of seamless PDMS mold
Biography
Lee Lai Seng has been a lecturer at Tunku Abdul Rahman University of Management and Technology since 2002. His research specialization areas are Roll-To-Plate Nanoimprint Lithography and design and fabrication of seamless PDMS mold. Prior to joining Tunku Abdul Rahman University of Management and Technology, he held several engineering positions in semiconductor companies such as Hitachi Semiconductor Malaysia (Kedah), Hitachi Semiconductor Malaysia (Penang), Agilent Technologies Malaysia and OSRAM Opto Semiconductor.
Conference Proceedings
L.S. Lee, K. Mohamed and S.G. Ooi, " The development of 8 inch roll-to-plate nanoimprint lithography (8-R2P-NIL) system," AIP Conference Proceedings, 1865, pp. 020005-1 -020005-5, 2017.
K.K. Beh, F. Samsuri, L.S. Lee, S.G. Ooi, W.J. Ong and K. Mohamed, " The fabrication of microelectrode array biochip on PET using plate-to-plate NIL," AIP Conference Proceedings, 1865, pp. 070001-1 -070001-7, 2017.
Mrs. Cheng Seow Voon
Lecturer
Academic Qualification :
BAcct (Hons) (UKM)
ACMA
CGMA
C.A (M)
MSc (LSE)
Email : chengsv@tarc.edu.my
Research Area : Corporate governance, Integrated reporting, Earnings
Biography
Cheng Seow Voon is an accomplished academic and professional with a strong background in accounting. She holds a Master of Science degree in Accounting, Organization, and Institution (AOI) from the prestigious London School of Economics and Political Science (LSE), which she completed in the year 2014. Ms. Cheng is also a Chartered Accountant from the Malaysian Institute of Accountants (MIA) and a Chartered Global Management Accountant (CGMA) from the Chartered Institute of Management Accountants (CIMA).
Currently, Ms Cheng serves as a Lecturer at TAR UMT Penang Branch Campus, where she has been actively involved in shaping the academic landscape and contributing to the growth of students for the past eight years. She was also an Associate Dean of TAR UMT prior year 2022. She played a pivotal role in the academic administration and strategic development of the university college. Her responsibilities included overseeing various academic programs, collaborating with faculty members, and contributing to the overall growth and success of the institution.
Ms Cheng's dedication to advancing knowledge in the field of business and accounting led her to be one of the founding members of the Business Research Centre at TARUC, Penang. As a researcher, she has focused on areas such as Integrated Reporting, Corporate Social Responsibility, and Corporate Governance. Her research findings have been published in reputable journals, showcasing her intellectual contributions and adding value to the academic community.
Prior to her career in academia, she worked in the semiconductor industry for a multinational corporation based in Japan. Her experience in the corporate world has provided her with a well-rounded perspective and a deep understanding of the practical implications of accounting and business concepts.
Ms Cheng's passion for education and her dedication to research have earned her recognition and respect within her field. Her achievements extend beyond the classroom, as she has also authored a book and contributed to several journals, further establishing her as a thought leader in her areas of expertise.
Journal
Chong, S. P. C., Tee, C. M., & Cheng, S. V. (2020). Political institutions and the control of corruption: a cross-country evidence. Journal of Financial Crime, 28(1), 26-48.
Cheng, F.F., Por, S.K., Annuar, N., Cheng, S.V.(2018)., Relationship Between Accounting Earnings, Cashflows and Stock Prices of Service Sector in Malaysia Stock Market. Advanced Science Letters, Vol. 24, 342-344
Cheng, F.F., Annuar, N., Cheng, S.V.(2016)., Revisiting Malaysia Banks Share Price Response to Earnings Announcements, Journal of Global Business and Social Entrepreneurship (GBSE), 3(5), 34-44, eISSN 24621714
Cheng, F.F., Cheng, S.V.(2016)., “Impact of Employee Training on Guests Satisfaction: A Survey on 5 Star Hotels in Kuala Lumpur”. Australian Journal of Basic and Applied Sciences, 10(3): 5-9, 2016
Cheng, F.F., Cheng, S.V. (2015). “Travelling Motivation for Malaysian to Nature and Cultural Destinations”, Australian Journal of Basic and Applied Sciences, 9(8) Special 2015, Pages: 16-21
Conference Proceedings
Cheng, S.V., Cheng, F.F., (2016). “Sustainability Reporting Regulation: The Influence of Users on Global Reporting Initiative (GRI) Guidelines”. International conference on Social Sciences, Business Technology and Management (SBTM), 4, ISSN: 978-602-6427-02-1
Cheng, F.F., Cheng, S.V. (2015). “Study of Demographic and motivation factors towards taking a holiday for Young Malaysian”, International Conference on Natural Resources Tourism and Services Management 2015, ICNTS2015-5
Cheng, S.V., Cheng, F.F., (2015). “What Causes Stress in Malaysian Students and it Effect on Academic Performance: A case Revisited”, Advanced Journal of Technical and Vocational Education, 1(2), 65-69
Cheng, F.F., Amalina, Cheng , S.V. , Leong, C.L (2015). “The Impact of Commodities Prices on Stocks using Event Method for Malaysia Firms”, International Conference on Social Science and Management (ICSSAM), ICSSAM-IFBM-1425
Cheng, F.F., Tan, K. F., Cheng, S.V. (2013). “Impact of the News of Economic Transformation Programe on Various Sectors in Malaysia Stock Market”, PROSIDING PERKEM VIII, JILID 3 (2013) 1483 – 1491.
Book
Cheng, F.F., Annuar, N., Cheng, S.V.(2018)., Research Method & Methodology in Accounting, Economics & Finance. UPM Press, SKU: 978-967-344-748-0
Events
RFID Tag Antenna Research Methodology by Mr Nigel Ooi
Date Jul 26, 2021
Time: 5.15pm-6.15pm
Participants: Open to all TARUC staff and students.
Summary of sharing: Radio frequency identification (RFID) has variously been described as a key technology enabler for the IoT. It stands to reason that the RFID allows computer systems to identify things, it enables applications to become “thing aware”. One of the latest applications is the use of RFID tags as sensors to gather relevant data about the environments smart objects are placed in. In view of the importance of the technology, We have invited one of our postgraduates (Mr. Nigel Ooi Ji Wei) to share his experience in RFID Technology research. The speaker will first provide the overview of the current RFID technology, and then introduce the limitations and challenges of the technology. The details of the RFID tag antenna research methodology will be discussed in the later section.
This event is brought to you by the Research Centre TARUC Penang
Brown Bag Lunch
Date: 30 Oct 21 (sat)
Time: 11am
Session 1: Do community cultures and traditions influence on nature conservation perspectives? A case of Khao Yai National Park in Thailand. Dr. Teh Kate Yng The event will be open to all lecturers and students within TAR UC Penang.
Session 2: Digital Activism in Online Communities: Analysis of Sentiment and Participation on Twitter During COVID-19 in Malaysia – Dr. Syamsul Zahri Subir
Optimised Lightweight Large Language Model for Producing Summary Model of Public Opinion Documents and Question-Answering Output
SDG:
SDG 8 – Decent Work and Economic Growth If the business enterprise is able to identify the right topics and summary of the large unstructured opinion data from various social media sources efficiently, they would able to make prompt actions and business strategies to boost their sales and increase customer satisfaction.
Research Details:
Expressing personal reviews, feedback, or complaints through public social media platforms has become a prevalent trend among online users. A hot topic or discussion thread on these platforms may attract hundreds or even thousands of medium- to long-sized comments from various individuals. Meanwhile, question-answering interaction using social media, online discussion or online forum platform has become popular among the public for acquiring knowledge and help. Parsing these public opinions or questions, which are often expressed in a free-form language structure, has emerged as a challenge for online enterprises or readers seeking to understand the opinions or questions better. Long document compression presents an opportunity to improve both the speed and quality of response in text summarisation and question-answering (QA) tasks that utilize large language models (LLMs), while also enhancing human comprehension of complex texts. However, current text compression algorithms struggle to fully leverage the QA capabilities of LLMs and make limited use of their inherent data features. As a result, these methods frequently generate low-quality compressed texts that fail to align with the associated questions. This study aims to harness lightweight LLMs to achieve high quality text compression while promoting localised deployment. The proposed methodology involves substituting traditional word embedding models with lightweight LLMs for evaluating text similarity. Subsequently, the quality of text compression is improved through the application of chain-of-thought (CoT) techniques. Lastly, appropriate metrics are utilised to evaluate the compressed text and assess its effectiveness in addressing the specific questions or public opinion documents.
Research background
1. Problem Statement
Long document compression can potentially enhance the speed and quality of responses in question-answering (QA) tasks that utilise large language models (LLMs) and improve human comprehension of complex texts. However, existing text compression algorithms do not fully leverage the QA capabilities of LLMs and make limited use of their internal data features.
On one hand, during the Retrieval Augment Generation (RAG) process, the retrieved documents are often excessively lengthy, which can overwhelm LLMs with redundant information, resulting in irrelevant answers (Jiang et al., 2023). Furthermore, in multi-document retrieval scenarios, substantial redundancy often exists across different documents, as similar or identical content is repeated across multiple sources. Effectively reducing this redundancy is crucial for ensuring the compressed text maintains its informational integrity. This is a feature currently lacking in common document compression models.
On the other hand, user inquiries are not always precise. Ambiguities in how users describe concepts can lead to answers that significantly diverge from what was anticipated (Qian et al., 2024). Additionally, the nature of the questions can vary widely across different contexts, encompassing yes/no questions, key entity-based inquiries, and descriptive questions. This variability underscores the importance of prompt design strategies (Raffel et al., 2020). Even with identical question-answer pairs, different prompting approaches can yield vastly different responses. Due to the lack of high-quality text compression that supports localised deployment, current common document compression models frequently produce low-quality compressed texts that fail to align well with the corresponding questions.
2. Objectives
To propose an algorithm that can identify similar text content across multiple documents and eliminate text with low information gain during the compression process, thus improving the quality of the information in the final compressed output.
To propose an optimised text compression model that achieves a compression ratio greater than 10x, retains essential information related to the problem, and reduces computational overhead to enhance compression speed.
To derive a lightweight LLM model capable of distinguishing various question types to select appropriate prompts for generating answers.
3. Literature Review
This research focuses on transforming input text, including techniques such as prompt engineering and text compression, with the aim of deriving accurate summary models of public opinion. The following subsections will discuss the background study of document summarisation, large language models (LLMs), and key entity-based compression.
a) Document Summarisation Before the era of large language models (LLMs), people relied on document summarisation models to condense content while retaining essential information. These models can be categorised into two types: extractive summarisation (Raphael et al., 2020) and generative summarisation (Dongqi et al., 2023). Extractive models create summaries by selecting phrases or sentences directly from the original document, whereas generative models formulate new vocabulary to generate the summary based on the input document. Due to the complexity of summarisation tasks, there is no significant difference in performance between generative and extractive models. However, extractive models typically offer faster computational speed and simpler design. Significant research advancements have been made in this domain. For instance, Yixin et al. (2021, 2022) proposed a two-stage approach for generating single-document summaries. In this approach, the first stage generates multiple candidate summaries, while the second stage evaluates each candidate. This algorithm demonstrated notable improvements over BART in terms of ROUGE metrics. Similarly, Jeewoo et al. (2023) enhanced the two-stage model by using random sample summary sentences as negative samples, which improved the model's semantic quality in ranking candidate summaries. This modification resulted in a slight performance increase compared to the baseline two-stage model.
b) LLMs The emergence of large language models (LLMs) has led to significant advancements in natural language processing (NLP). LLMs have fundamentally transformed traditional NLP research, shifting the focus towards new methodologies that utilise LLM-driven approaches. This includes using a question-answering (QA) format for machine translation, particularly in the context of single modality textual data. Research in LLMs can be broadly categorised into three areas: fine-tuning LLMs, developing prompt strategies and organising the content and structure of input text, as well as analysing the output results of LLMs and finding ways to reuse them. i) Fine-tuning LLMs Fine-tuning is an essential process for adapting a pre-trained language model (LLM) to perform specific tasks or to operate effectively in particular domains. This process can be divided into two main types: Full-Model Fine-Tuning and Parameter-Efficient Fine-Tuning (PEFT) (Han et al., 2024). Full-model fine-tuning is rarely used in practice because it requires substantial computational resources and a large amount of labelled data. In contrast, PEFT encompasses a range of techniques designed to fine-tune LLMs with minimal updates to the model's parameters. This approach keeps the pre-trained weights frozen while making the updates lightweight. Different methods within PEFT have been proposed by researchers. The most well-known among these is Low-Rank Adaptation (LoRA) which specifically modified attention layers using low-rank updates (Hu et al., 2021). Houlsby et al. (2019) introduced lightweight neural modules between layers to support task-specific learning, with the number of trainable parameters depending on the size of the adapter, which is generally greater than that of LoRA. Prefix Tuning as published by Xiang et al. (2021) introduced trainable continuous embeddings, known as prefixes, to input sequences, effectively altering how the model interprets input tokens through a specific input embedding space. BitFit achieved extremely low training overhead by only fine-tuning the model's bias terms, making it particularly suitable for scenarios with limited computational resources, memory, or data availability, such as edge devices, IoT systems, or embedded environments (Elad et al., 2022). Each fine-tuning method has its own strengths and weaknesses. LoRA is highly scalable and efficient for large-scale tasks, although it may struggle with specific task nuances. Prefix Tuning utilises learnable prefixes to guide the model’s attention mechanism, performing well in generative tasks but often requiring longer convergence times. BitFit, which focuses solely on fine-tuning bias parameters, is lightweight and effective for simpler tasks but tends to underperform in more complex scenarios due to its limited adaptability. ii) Prompt Engineering In the era of large language models (LLMs), users can obtain text summaries directly by querying the model with appropriate prompts, even without specific demands. In this context, the input text serves as prompt words, and text summaries can be viewed as a form of prompt engineering. Current research on text compression primarily focuses on utilising language models (LMs) or statistical methods to compress extremely long texts. The main objective is to limit the input text length, allowing LLMs to generate more accurate and reliable outputs in the retrieval-augmented generation (RAG) process (Şakar et al., 2024). Classic statistics-based algorithms, such as BM25 (Robertson et al., 2009), evaluate the importance of different words solely through statistical means. Statistical document summarisation methods, including TF-IDF and LDA, have been widely adopted in the machine learning era. Among these, LDA exhibits an early concept of neural network-based word embedding models. However, due to limited sample sizes and simple model structures, these methods typically demonstrate poor performance in document summarisation. The utilisation of language models (LMs) enhances advancements in text compression techniques. Pretrained models, like BERT, can generate embeddings for tokens or entire sentences, capturing rich semantic and contextual information (Vaswani et al., 2017; Nils and Iryna, 2019). These embeddings can be assessed for their significance in facilitating effective text compression (Johnson et al., 2019; Han et al., 2023). Moreover, these models can produce probability distributions over words within sentences, allowing the evaluation of word or sentence importance based on probabilistic measures (Yucheng et al., 2023; Öztürk et al., 2024). While these embedding models remain valuable and are widely used in specific tasks, researchers are increasingly focusing on developing end to-end LLMs such as GPT-3 and GPT-4. As a result, achieving more refined or universally optimal embeddings has become a secondary priority. However, there are notable research gaps in end-to-end LLM models. Current metrics for evaluating these models often fall short of expectations in areas such as coherence and contextual understanding. Additionally, the flexibility and adaptability of these models in various applications are limited compared to earlier pre-trained models, as they no longer prioritise the training of high-quality word embeddings, with some end-to-end LLMs lacking access to these embeddings altogether. Building end-to-end LLMs can significantly enhance the conversational abilities of models, but this shift has resulted in a reduction of their versatility in various tasks. iii) Reuse of LLMs Rather than developing or improving existing text and document compression methods, some researchers and developers have opted to reuse existing large language models (LLMs) in their products and services. However, few studies have specifically examined the practice of reusing LLMs. Most existing research tends to treat LLMs as the final step in generating answers (Mialon et al., 2023), operating under the implicit assumption that the outputs of LLMs constitute optimal solutions. In reality, the responses generated by LLMs can be affected by multiple factors, including the length of the input content and the positional context of words within that input (Liu et al., 2024). In practice, users often need to reformulate questions in various ways or break them down into smaller sub-questions to obtain the best answers from LLMs. As LLMs have proliferated, earlier models have evolved into modern language models (LMs). By combining different LLMs and LMs, we can achieve diverse and potentially complementary results. LLMs serve as foundational systems for advanced language understanding and question-answering tasks, while LMs build upon these core capabilities to expand their applications. This enables the development of domain-specific models tailored for specialised tasks, such as literature retrieval, legal advisory, and news summarisation. Nevertheless, the benefits of integrating LLMs and LMs in the context of text summarisation models have not been thoroughly explored and require further justification and research in the future.
c) Key entity-based compression Compared to embedding-based models, traditional syntax analysis tools like the Natural Language Toolkit (NLTK) and Stanford NLP can extract a wider range of features from sentences or paragraphs. These features can be used to achieve effective text ranking. For example, the co-occurrence of terms and the presence of similarly named entities between a query and a document often indicate a high degree of relevance (Xiusi et al., 2024). Additionally, the outputs of syntactic analysis can help establish connections between sentences, which is especially valuable for tasks such as question answering (Delbru et al., 2012; Blanco et al., 2015). In the domain of question answering, the goal is to construct a clear and interpretable chain of evidence rather than relying on black-box models that provide direct answers. While the precise impact and role of syntactic analysis features on contemporary large language models (LLMs) remain uncertain, their potential to enhance model interpretability deserves further investigation.
d) Review of Existing Text Compression Research Landscape and Research Gaps The primary challenge of text compression is the removal of low-importance words, sentences, or paragraphs from original documents. Various technical methods have been proposed to tackle this issue. Custom-designed neural network models have been used to create both extractive and abstractive text summaries. Additionally, word embedding models like SentenceBERT facilitate the scoring and ranking of text at various levels of detail. Features derived from pre-trained models, such as perplexity, have also proven useful in assessing the importance of words and sentences (Huiqiang et al., 2024). More recently, large language models (LLMs) have demonstrated high performance in text compression, such as analysing long construction contracts to make them shorter and easier to read (Gao et al., 2024).
Figure1 shows a comparison of the effectiveness of different features across various text compression algorithms.
Figure 1 Comparison of multiple features in different text compression algorithms Figure 1 illustrates that the design and training of neural network architectures are pivotal for the development of both extractive and generative summarisation models. These elements can contribute to instability in the models’ performance. In contrast, text compression methods that utilize sentence embeddings typically employ SBERT to transform text into vectors and subsequently assess the relevance between the text and the query. While such algorithms are technically advanced and computationally efficient, their efficacy is constrained by the size of the model and the availability of training data, often resulting in only moderate effectiveness. Pre-trained models, which serve as the predecessors to large language models (LLMs), not only convert text into vectors but also function as foundational tools for text generation. They provide a variety of sequence features, including the probabilities of candidate words and intermediate layer vectors. These features can be utilised as raw data for scoring and ranking words or sentences. Algorithms that harness these features can achieve commendable performance following suitable design; however, the extensive scale of features in pre-trained models frequently hampers computation speed. Currently, mainstream research in text compression is focusing on utilising existing large language models (LLMs) to achieve compression that is tailored to various scenarios and specific needs. These algorithms primarily involve prompt design and fine tuning of the LLMs. The effectiveness of these algorithms largely depends on prompt engineering and fine-tuning methods. Although LLMs can generate high-quality conversations and respond to a wide range of questions, their replies often lack the precision and conciseness needed for specific tasks. Additionally, deploying LLMs requires considerable computational resources and poses challenges regarding privacy protection and data security. These limitations are linked to their training process, which relies on extensive datasets to generate responses that are universally understandable and general-purpose, rather than being tailored to specialised requirements. While lightweight LLMs may demonstrate lower performance compared to standard LLMs, they can still provide advantages over user-designed neural network models. Exploring the use of lightweight LLMs in various scenarios could lead to more efficient edge computing while improving data security and protecting user privacy.
4. Methodology
1. Description of Methodology
The primary objective of this study is to achieve the compression of external knowledge documents in the RAG process, enabling downstream QA-tasks to rely on shorter compressed documents while retaining as much key information relevant to the questions as possible. The main methods in this research employed are algorithms based on LLMs, including LLM fine-tuning, prompt design, and the combined application of LLMs and traditional LMs. This study is divided into three main parts: similarity measuring based on LLMs, CoT technology in text compression, and text compression quality assessment.
Figure 2 shows an overview of the research theoretical framework.
2. Research theoretical framework In the first part, an enhanced text similarity assessment method is explored, based on LLMs. This method primarily focuses on utilising LLMs to score the similarity between two sentences, particularly evaluating the relevance between a question and sentences from retrieval documents. While the previous similarity assessments relied on LMs and word embeddings from pre-trained models, some researchers have attempted to transform the scoring problem into a question-answering (QA) task, leveraging LLMs to score sentence similarity or relevance through QA mechanisms due to the exceptional performance of LLMs. This approach eliminates the need for the complex model design and dataset collection & annotation required by traditional LMs, allowing researchers to focus on prompt design and the application of LLM-generated outputs and features. The fundamental method for similarity assessment using LLMs involves obtaining different retrieved answers for the same question from two texts. By comparing the sentence embeddings of the two answers, a similarity score for the two texts on the given question can be calculated. The scoring can be achieved in two different ways: first, by employing prompt strategies based on ICL techniques to direct LLMs in generating similarity scores; second, by fine-tuning LLMs with additional datasets to transform LLMs into scoring models. This study will explore and compare the effectiveness of each way, and adopt the best way in the proposed text compression optimisation model. The second part of this study focuses on utilising CoT techniques for text compression. It primarily investigates the application of lightweight LLMs and enhances text compression quality through question chains and iterative responses from LLMs. In recent years, lightweight LLMs have often been regarded as a lower-performance alternative to standard LLMs such as LLaMA-1B,3B,7B. However, lightweight LLMs possess advantages that standard LLMs don’t have, including lower computational resource requirements, broader deployment compatibility across devices, and the ability to meet localization needs. In the text compression process, the appropriate application of lightweight LLMs can partially or entirely replace word embedding models, further enhancing the quality of the compressed text.Even though the LLMs can achieve text compression directly through a question-answering approach, it is found that the lightweight LLMs have lower performance compared to standard LLMs, requiring stricter input prompts and often necessitating multiple QA iterations to achieve the target output, unlike LLMs that can accomplish this in a single interaction. In RAG process, lightweight LLMs can be utilized to evaluate the relevance of sentence or paragraph level text to a given question. Additionally, they can simplify long texts or paragraphs by extracting sentences highly relevant to the target question, enabling fine-grained text compression. In this study, the CoT technique is adopted with the aim of decomposing single-turn QA into a sequence of interconnected questions, enabling progressive retrieval. By transforming questions in the RAG process into a question chain, CoT allows the model to improve its understanding of the question with each QA iteration along the chain. This iterative approach enhances the quality of the final compressed text. This part of the study also derives an enhancement method of prompt engineering. The final part examines methods for evaluating the quality of compressed text, exploring more direct evaluation approaches for compressed text in QA scenarios. The quality of compressed text in the RAG process can be evaluated in two main ways. The common approach involves using LLMs to generate answers to questions and then comparing the output answers with reference answers to indirectly assess the quality of the original compressed text. This study focuses more on direct evaluation methods for compressed texts, primarily considering two metrics: the coverage of key information related to the reference answers and the proportion of redundant information. A better-compressed document should include as much key information as possible while avoiding repetitive and redundant information. This research utilises open-source RAG-based datasets for QA tasks in the experiment to comprehensively evaluate the proposed algorithm's performance and efficiency. The datasets encompass various types, broadly categorized into single-document and multi document formats. Additionally, they include diverse subtasks such as open-domain QA, web information retrieval, multi-hop QA, and long-dependency QA, enabling a thorough assessment across different question-answering scenarios. In existing datasets, reference answers are often limited to a few phrases or a concise response. Such reference answers make it challenging to accurately evaluate the quality of compressed text containing hundreds or even thousands of words. Numerous statistical metrics lack the granularity required to effectively distinguish subtle quality variations between different compressed texts. Expanding the reference answers into word bags or phrase sets that align with the key information is the core to enhancing direct evaluation methods for text compression. As such, this study also attempts to refine the dataset to be used for the model assessment, aiming to improve the coverage of text compression assessment. Evaluation metrics for text compression commonly adopt those utilised in text generation and summarization tasks, including BLEU, ROUGE, BERTScore, and BLEURT, among others. In the context of QA datasets, text compression is typically evaluated through an indirect approach: final answers are first obtained, and the quality of the compressed text is then assessed by measuring the differences between model-generated answers and reference answers. Recently, researchers have been making efforts to develop methods for directly evaluating compressed text. While a universally recognised standard for direct evaluation has yet to be established, such methods hold significant potential for improving the assessment of text compression quality.
5. Gantt Chart for Research