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SUPLOCAL Online PR Campaign

TAR UC Students Create Awareness in Supporting Local Products

Date: 1 to 28 March 2021

Venue: Social Media Platforms

TAR UC Penang Branch Campus Bachelor Degree in Public Relations Year Two students organised a one-month online campaign ‘SUPLOCAL’, from 1 March to 28 March 2021. The purpose of the campaign was to encourage people to support local Malaysian products.

The SUPLOCAL campaign was conducted online in response to the current pandemic in Malaysia. “SUPLOCAL”, merging the words “support” and “local”, carried the message of what this campaign was all about. This campaign aimed to give Malaysians a platform to share their favourite local products. Through this campaign, local businesses shared their entrepreneurial history and encouraged Malaysians to support local products.

This campaign carried out various promotional activities on social media, such as OOTD challenge, short videos about local businesses and seminars. The campaign invited Penang May Nasi lemak, Warned to Red and Matcho Cafe as speakers in the seminars. The seminars brought the spotlight to local product stores owners, enabling them to share their experiences and opportunities in entering their particular fields, their concepts, their goals, and what they did to maintain their business during the pandemic.

The President of SUPLOCAL, Lee Shuang Shuang said she hoped the public can gain awareness in supporting local products to help the Small and Medium-sized Enterprises (SMEs) to boost their sales.

“There are so many hidden treasures in Malaysia that deserve to shine. The quality of local products will leave you amazed,” she said.

The Year 2 Bachelor of Public Relations students successfully held an inspiring talk given by the local entrepreneurs who shared their entrepreneurial history and encouraged Malaysians to support the local products.

One of the campaign’s highlights “OOTD With A Twist Challenge” encouraged the participants to support the local products during this pandemic.