Staff
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Prof. Dr Toh Guat Guan
Branch Head
Professor
BEc (Hons) (Mal), MSc (Leic), PhD (USM)
Major of Study/Specialization: Finance
Area of Interest: Finance, Management, TRIZ
Assoc. Prof. Dr Lim Khai Yin
Deputy Branch Head (Research & Development)
Associate Professor
BIT (Hons) (KUSTEM), MSc (UMT), PhD (USM)
limky@tarc.edu.my
Major of Study/Specialization: Computer Vision
Area of Interest: Computer Vision, Image Processing, Artificial Intelligence, Machine Learning, Data Analytics
Encik Lim Thean Pheng
Deputy Branch Head (Academic)
Lecturer
BMgt(Hons), MSc (USM), MMIM, DBA candidate
Major of Study/Specialization: Operations Management
Area of Interest: Knowledge-based system, Technology Acceptance, Technostress
Puan Lim Hooi Szu
Associate Dean For Quality Assurance
Senior Lecturer
BSc (Hons), MSc (USM)
Major of Study/Specialization: Mathematics/Statistics
Area of Interest: Calculus/Statistics
Department of Communication
Dr Syamsul Zahri Bin Subir
Associate Dean
Assistant Professor
BMM (Hons) (MMU), MCorporateComn (UPM), MA (UAB), PhD (UUM)
syamsulzahri@tarc.edu.my
Major of Study/Specialization: New Media, Strategic Communication
Area of Interest: Digital Literacy, Media Culture, PR & Media Relations
Encik Edmund Ngo Chun Hou
Programme Leader
Lecturer
BComn (Hons), MA (USM)
ngoch@tarc.edu.my
Dr Lim Lai Hoon
Assistant Professor
BComn (Hons), MA, PhD (USM)
limlaihoon@tarc.edu.my
Major of Study/Specialization: Journalism; Media and communication studies
Area of Interest: Media and cultural studies; Media representation; Gender studies
Dr Teh Kate Yng
Assistant Professor
BFoodSc (Hons) (KUSTEM), MComn, PhD (USM)
tehky@tarc.edu.my
Major of Study/Specialization: Environmental Communication, Culture and Communication
Area of Interest: Environmental Risk Communication, Corporate Social Responsibility, Qualitative Research Methods
Dr Aaron-Goh Peng Hooi
Assistant Professor
MA (Northumbria), EdD (USM)
phgoh@tarc.edu.my
Major of Study/Specialization: Multimedia Technology, Educational Tech, Digital Imaging and Photography, Graphic and Multimedia Design
Area of Interest: Educational Tech, Creative Multimedia, Content Development and Storytelling for Creative Content
Dr Rasmuna Binti Shafiee
Assistant Professor
DipMC (ITM), MSc (UPM), PhD(MMU)
rasmuna@tarc.edu.my
Major of Study/Specialization: film studies
Area of Interest: health Science
Encik Azrel Zairul Izma Bin Zamri
Lecturer
BMC (Hons) (UiTM), MA (USM)
azrelzairulizma@tarc.edu.my
Major of Study/Specialization: Public Relations, Mass Media, Video Games
Area of Interest: Mass Media, Psychological Communication, Public Relations, Video Games