Staff

Prof.  Dr Toh Guat Guan

Branch Head

Professor

BEc (Hons) (Mal), MSc (Leic), PhD (USM)

tohgg@tarc.edu.my

Major of Study/Specialization:  Finance

Area of Interest: Finance, Management, TRIZ

Assoc. Prof. Dr Lim Khai Yin

Deputy Branch Head (Research & Development)

Associate Professor

BIT (Hons) (KUSTEM), MSc (UMT), PhD (USM)

limky@tarc.edu.my

Major of Study/Specialization: Computer Vision

Area of Interest: Computer Vision, Image Processing, Artificial Intelligence, Machine Learning, Data Analytics

Encik Lim Thean Pheng

Deputy Branch Head (Academic)    

Lecturer

BMgt(Hons), MSc (USM), MMIM, DBA candidate

limtp@tarc.edu.my

Major of Study/Specialization:  Operations Management

Area of Interest: Knowledge-based system, Technology Acceptance, Technostress

Puan Lim Hooi Szu

Associate Dean For Quality Assurance

Senior Lecturer
BSc (Hons), MSc (USM)

limhs@tarc.edu.my

Major of Study/Specialization: Mathematics/Statistics

Area of Interest: Calculus/Statistics

Dr Syamsul Zahri Bin Subir

Associate Dean

Assistant Professor

BMM (Hons) (MMU), MCorporateComn (UPM), MA (UAB), PhD (UUM)

syamsulzahri@tarc.edu.my

Major of Study/Specialization: New Media, Strategic Communication

Area of Interest: Digital Literacy, Media Culture, PR & Media Relations

Encik Edmund Ngo Chun Hou

Programme Leader

Lecturer

BComn (Hons), MA (USM)

ngoch@tarc.edu.my

Dr Lim Lai Hoon

Assistant Professor

BComn (Hons), MA, PhD (USM)

 limlaihoon@tarc.edu.my

Major of Study/Specialization: Journalism; Media and communication studies

Area of Interest: Media and cultural studies; Media representation; Gender studies

Dr Teh Kate Yng

Assistant Professor

BFoodSc (Hons) (KUSTEM), MComn, PhD (USM) 

tehky@tarc.edu.my 

Major of Study/Specialization: Environmental Communication, Culture and Communication

Area of Interest: Environmental Risk Communication, Corporate Social Responsibility, Qualitative Research Methods

Dr Aaron-Goh Peng Hooi

Assistant Professor

MA (Northumbria), EdD (USM)

phgoh@tarc.edu.my

Major of Study/Specialization: Multimedia Technology, Educational Tech, Digital Imaging and Photography, Graphic and Multimedia Design

Area of Interest: Educational Tech, Creative Multimedia, Content Development and Storytelling for Creative Content

Dr Rasmuna Binti Shafiee

Assistant Professor

DipMC (ITM), MSc (UPM), PhD(MMU)

rasmuna@tarc.edu.my

Major of Study/Specialization: film studies

Area of Interest: health Science

Encik Azrel Zairul Izma Bin Zamri

Lecturer

BMC (Hons) (UiTM), MA (USM)

 azrelzairulizma@tarc.edu.my

Major of Study/Specialization: Public Relations, Mass Media, Video Games

Area of Interest: Mass Media, Psychological Communication, Public Relations, Video Games